# Meet the Antenna Team

Every industry needs a trusted measurement provider to answer questions beyond first-party data. Our team has the experience to help brands understand the Subscription Economy.

# Our Mission

## To expand knowledge of subscriber behavior so brands can entertain, inspire, and empower the world.

## Rise of the Subscription Economy

The Subscription Economy has grown dramatically in the past decade, and is anticipated to almost triple again - from $635B to $1.5T - by 2025 [UBS].

But this growth is not just important economically. It is also dramatically changing the way that brands engage with consumers. The Subscription Economy enables brands to untether themselves from the established distribution channels and they have historically been stuck in, and to transcend transactional business models. The opportunity: deep, direct relationships with their customers, based on a long-term allegiance. And for consumers, this translates to much more choice, a dramatically better product experience, and a deeper connection with the brands they love.

The fuel for this new world is data. Brands need to deeply understand consumer behavior to survive and thrive in the Subscription Economy. Enter Antenna.

## Insights

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Vanessa Ritchie\
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VP, Data Operations\
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“It's a privilege to work for a company that takes its culture and values so seriously. Analyzing the subscription economy will only become more important over time, and building towards our goals with diligence and intentionality is what excites me the most.”](https://www.antenna.live/about-us#)

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Sarah Kim\
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VP, Operations\
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“The degree of care, integrity, and intensity the Antenna team invests into addressing our customers’ needs and supporting one another is inspiring. It’s the right team at the right time in service of a dynamic industry.”](https://www.antenna.live/about-us#)

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Mosisa Abagaro\
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VP, Client Services\
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"Consumer preferences and entertainment consumption are rapidly changing and many companies aren't sure how to reach their audience. Antenna has proven to be a trusted provider to help the subscription economy understand how they can position their product to match consumer behavior changes." ](https://www.antenna.live/about-us#)

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Matt Ciampa\
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VP, Finance\
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“As a numbers guy, I fundamentally believe data can enable the truth. I’m excited to be part of Antenna’s mission to expand access to this knowledge and truth in an evolving market.”](https://www.antenna.live/about-us#)

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Gilles Duterque\
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VP, Data Science\
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“At Antenna, we get to use the latest advancements in research methods and data science to uncover brand new knowledge about the fast-changing subscription landscape. It doesn't get any better than that.”](https://www.antenna.live/about-us#)

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Nathan Lamb\
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VP, Engineering\
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“Psyched to serve and lead a talented team of dedicated individuals who are innovating new ways to solve challenging problems using data from a rapidly growing and shifting market!”](https://www.antenna.live/about-us#)

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Jonathan Carson\
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Co-Founder and CEO\
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Serial entrepreneur, was the founder and CEO of the company that invented social media analytics, BuzzMetrics, acquired by Nielsen. Seasoned digital executive - CEO of Nielsen Digital, CRO of The Trade Desk and Vevo.](https://www.antenna.live/about-us#)

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Rameez Tase\
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Co-Founder and President\
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Experienced analytics executive at top venture-backed digital startups, Axios (the prototypical DTC media company!) and Mic. One of the early digital growth pioneers.](https://www.antenna.live/about-us#)

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Anya Cho\
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Product Marketing Manager\
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“At Antenna, we have so many talented individuals who place a high degree of care and diligence into their work. This makes solving hard problems at the forefront of our industry incredibly exciting and rewarding.”](https://www.antenna.live/about-us#)

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Brad Buenz\
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Director, Business Development\
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“Antenna has quickly become the market standard for measuring subscriber behavior for the world's leading media and technology companies. It's inspiring to witness the advanced applications of our data so that brands can inspire, entertain, and empower their customers.”](https://www.antenna.live/about-us#)

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Brendan Brady\
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Director, Strategy\
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“Antenna data offers a front row seat into consumer behavior throughout the subscription economy. As many businesses we know and love shift direct-to-consumer, it is a privilege to provide them with insight.”](https://www.antenna.live/about-us#)

## We’re Backed By Top Investors

In 2020, we raised a seed funding round led by Raine Ventures. With their deep expertise across all aspects of Media + Technology, Raine understood Antenna's value proposition from the first conversation.

In 2022, we raised our Series A round led by Bertelsmann Digital Media Investments (BDMI), a subsidiary of the global media and education company Bertelsmann. UTA Ventures, Grit Capital, Hyper, Imagination Capital, SK Ventures, and Waverley Capital joined the investment, as well as Raine Ventures.

## Ready to Get Started?

Our team will work with you to draw rich insights in order to run your business.

[Talk To Antenna](https://www.antenna.live/contact-us)