# Antenna Insights On The Subscription Economy

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## Featured Insights

### The Power of the Pack: Bundling and Retention

The Premium SVOD category is still expanding, but at a more moderate rate, making it even more important to retain subscribers. Cue the bundle.  
[Read More](https://www.antenna.live/insights/the-power-of-the-pack-bundling-and-retention)

### The Power of Live Sports: Peacock Posts Big Numbers in February

February 2026 was a big month for programming on Peacock. The streamer’s “Legendary February” featured three major live sports events spanning 17 days: the Milan Cortina Winter Olympics (Feb 6-22), Super Bowl LX (Feb 8), and the NBA All-Star Game (Feb 15). It was also a big month for Peacock’s acquisition...  
[Read More](https://www.antenna.live/insights/the-power-of-live-sports-peacock-posts-big-numbers-in-february)

### Why Is Premium SVOD Growth Concentrated in Q4?

In the midst of a maturing streaming industry, Premium SVOD operators have adapted their strategies. Instead of focusing on building general awareness and excitement for their services, Premium streamers are now prioritizing acquisition through big moments that enable them to break through. The result is that growth is increasingly concentrated.  
[Read More](https://www.antenna.live/insights/why-is-premium-svod-growth-concentrated-in-q4)

### Antenna Q1'26 State of Subscriptions Report: Premium SVOD 2025 Year in Review

For many years, the “Streaming Wars” were defined by double-digit growth and massive acquisition spend. But in 2025, that era ended.  
[Read More](https://www.antenna.live/insights/antenna-q126-state-of-subscriptions-report-premium-svod-2025-year-in-review)

### Streaming’s MVP: How The NFL and Live Football Drive Streaming Growth

This weekend, Super Bowl LX will be streamed live on Peacock, marking the end of the 2025-2026 NFL season. As the American television viewing experience has shifted, the NFL and football have once again emerged as a cornerstone of sports programming on streaming services, just as they were in the linear TV ecosystem.  
[Read More](https://www.antenna.live/insights/streamings-mvp-how-the-nfl-and-live-football-drive-streaming-growth)

### 7 Charts That Sum Up Streaming in 2025

From evolving market dynamics to new service launches to major business transactions, 2025 was, if nothing else, an eventful year for the media industry. As we close out the year, Antenna is highlighting 7 charts that illustrate some of the biggest stories and themes in streaming video in 2025.  
[Read More](https://www.antenna.live/insights/7-charts-that-sum-up-streaming-in-2025)

### Streaming’s Holiday Haul: Black Friday Promotions and SVOD

Black Friday, the de facto start of the holiday shopping season in the U.S., is a big deal for shopping in general, and streaming video is no exception. Many streamers now provide deep price promotions, sometimes via annual plans that can keep churn steady.  
[Read More](https://www.antenna.live/insights/streamings-holiday-haul-black-friday-promotions-and-svod)

### Antenna Q4’25 State of Subscriptions Report: Sports and Streaming

Live sports fill an increasingly important role in acquiring and retaining streaming subscribers, as the rights these events continue to shift from pay TV. Last week, we shared a preview of the latest ESPN and FOX One data from our Q4’25 State of Subscriptions Report on Sports and Streaming, and today, we’re excited to release the entire report.  
[Read More](https://www.antenna.live/insights/antenna-q425-state-of-subscriptions-report-sports-and-streaming)

### State of Subscriptions Preview: Sports Officially Enters Its Streaming Era

Antenna’s Q4’25 State of Subscriptions Report on Sports & Streaming is set for release next week. A key component of that report will be a look at the impact of the launches of direct-to-consumer (DTC) services by ESPN and FOX. Both services feature marquee live sports programming that was previously largely exclusive to linear broadcast audiences.  
[Read More](https://www.antenna.live/insights/state-of-subscriptions-preview-sports-officially-enters-its-streaming-era)