# www.antenna.live > AI-optimized mirror of www.antenna.live containing 50 pages totalling 30,469 words of clean markdown content, structured data, and semantic HTML. Original source: https://www.antenna.live/. Last updated: 2026-04-27T19:34:27.925Z. Each page is available as HTML (with JSON-LD structured data) and Markdown (text-only, ideal for LLMs and RAG). ## Homepage - [The definitive Source For subscription data](/site-root.html): Antenna helps the world's leading brands understand the decisions subscribers make in order to thrive in a rapidly evolving subscription economy. (557 words) ## Articles & Blog Posts - [Antenna in the news](/press/index.html): Antenna is a trusted partner to some of the world's leading brands in subscriptions. Read more about Antenna as mentioned in the press. (656 words) - [Meet the Antenna Team](/about-us/index.html): Antenna provides market intelligence trusted by leading subscription brands. (820 words) - [7 Charts That Sum Up Streaming in 2025](/insights/7-charts-that-sum-up-streaming-in-2025/index.html): From evolving market dynamics to new service launches to major business transactions, 2025 was, if nothing else, an eventful year for the media industry. As we close out the year, Antenna is highlighting 7 charts that illustrate some of the biggest stories and themes in streaming video in 2025. (1,024 words) - [Antenna’s State of Subscription Report: Specialty Video](/insights/antennas-state-of-subscription-report-specialty-video.html): The largest U.S. video streaming services have very publicly discussed a strategy shift emphasizing profitable growth. Premium SVOD services are sharpening their pricing and packaging, consolidating their brands, broadening their distribution strategies, and concentrating on a “fewer, bigger” programming approach. And with these moves, Premium SVOD services are rapidly becoming even more focused on a “mass audience.” (867 words) - [Antenna Insights On The Subscription Economy](/insights/index.html): Stay up-to-date with the latest findings and trends in consumer subscription intelligence. Read more and sign up for the Antenna newsletter! (1,496 words) - [Understanding The Impact of Amazon’s Prime Day $0.99 SVOD Promotion On Acquisition and Retention](/insights/amazon-prime-day-retrospective/index.html): During the previous 2022 Prime Day held in July, Amazon once again offered Prime Members a discounted rate on SVOD subscriptions. (729 words) - [Methodology](/methodology/index.html): An exploration of Antenna's underlying data and definitions for core metrics. (965 words) - [Privacy Policy](/privacy-policy/index.html) (1,307 words) - [Antenna Q3 2022 SVOD Growth Report: As the World Churns](/insights/antenna-q3-2022-svod-growth-report-as-the-world-churns.html): In Q2’22, we highlighted a marked slowdown in growth for the Premium SVOD category. The quarter-over-quarter Subscriber growth rate was 1.5%, the lowest we have seen since Antenna started tracking the market in 2019. Q3’22 saw slightly higher growth, with a quarter-over-quarter growth rate of 2.5%. (838 words) - [Antenna Q1'26 State of Subscriptions Report: Premium SVOD 2025 Year in Review](/insights/antenna-q126-state-of-subscriptions-report-premium-svod-2025-year-in-review.html): For many years, the “Streaming Wars” were defined by double-digit growth and massive acquisition spend. But in 2025, that era ended. (725 words) - [Antenna’s 2024 Top Subscription Insights: Ad-Supported Streaming](/insights/antennas-2024-top-subscription-insights-ad-supported-streaming.html): Consumers continued to embrace ad-supported streaming options in 2024. Antenna data shows that as of Q3’24 ad-supported tiers represented 43% of all subscriptions among those services that offer ad plans, a YoY increase of +11pts compared to Q3’23, and ad-supported tiers grew +49.8%, while ad-free fell -5.0%. (470 words) - [Antenna Q3’25 State of Subscriptions Report: Specialty SVOD](/insights/antenna-q325-state-of-subscriptions-report-specialty-svod.html): The growth of Specialty SVOD remains in the double digits, but it is beginning to slow. Specialty SVOD subscriptions increased by 12% YoY at mid-2025, down from a 22% increase at mid-2024. Still, these targeted services, which appeal to passionate communities—such as genre fans, fandoms, and language-specific offerings—remain vital to the industry’s overall health. (920 words) - [Antenna’s State of Subscriptions Report: Adds and Ads](/insights/antennas-state-of-subscriptions-report-adds-and-ads.html): For the past fifty years in many markets, including the U.S., the video industry has functioned primarily on a dual revenue-stream model. In other words, television networks and pay-TV operators have shared the revenue that consumers paid for access subscriptions, and have also shared the revenue generated by advertisements that ran during the programs. (688 words) - [A Whole New Netflix](/insights/a-whole-new-netflix/index.html): Netflix may be the “legacy” video streamer, but they are far from complacent. Netflix’s complexion today is markedly changed from the Netflix of three years ago. In recent years they have implemented a number of significant changes, including: Password-sharing crackdown; Ad tier launch; Live events, and Price increases. (911 words) - [Antenna Q3’24 State of Subscriptions Report: Specialty SVOD](/insights/antenna-q324-state-of-subscriptions-report-specialty-svod.html): Specialty SVOD, the segment of the streaming video industry comprising services that offer programming tailored to specific areas of interests, has seen robust growth in recent years, outpacing its Premium SVOD counterpart (albeit off a smaller base). (684 words) - [Antenna’s 2024 Top Subscription Insights: Survival For Top Acquisition Moments](/insights/antennas-2024-top-subscription-insights-survival-for-top-acquisition-moments.html): Live sports continued to deliver as an acquisition driver for streaming in 2024. Antenna observed five programming events that drove more than 1M sign-ups in their three-day window in 2024. (479 words) - [Our Product Suite](/solutions/index.html): Antenna provides a complete view of subscriber behaviors in order to make informed decisions about acquisition, retention, etc. (313 words) - [Antenna State of Subscriptions Report: Sports](/insights/antenna-state-of-subscriptions-report-sports/index.html): Sports programming has always been a centerpiece of the linear pay TV package. (893 words) - [Working At Antenna](/careers/index.html): Join the Antenna team who is on a mission to provide understanding of subscriber behavior to brands who entertain, inspire and empower the world. (516 words) - [Antenna’s First Look at ESPN and FOX One’s Direct-to-Consumer Debut](/insights/antennas-first-look-at-espn-and-fox-ones-direct-to-consumer-debut.html): The sports media landscape has long been intertwined with the linear television business model. However, in recent years, marquee live sports events have become available on streaming services, in addition to their linear broadcasts. (671 words) - [Antenna Q2’24 State of Subscriptions Report: Pricing & Packaging](/insights/antenna-q224-state-of-subscriptions-report-pricing-packaging.html): With the maturation of the streaming industry and continued focus on profitable growth, services are increasingly working to improve and optimize their performance. (713 words) - [Antenna’s 2024 Top Subscription Insights: Net Churn](/insights/antennas-2024-top-subscription-insights-net-churn/index.html): Resubscription behavior is increasing in streaming video, creating an imperative to analyze churn and customer loyalty through a more nuanced and sophisticated lens. (561 words) - [Antenna Q1’24 State of Subscriptions Report: Premium SVOD](/insights/antenna-q124-state-of-subscriptions-report-premium-svod.html): The headlines suggesting that the boom times are over for streaming video have been unavoidable. (593 words) - [Antenna’s 2024 Top Subscription Insights: Spanish Speaking Streamers](/insights/antennas-2024-top-subscription-insights-spanish-speaking-streamers.html): Antenna has long measured the demographics of streaming subscribers, including ethnicity. According to the U.S. Census Bureau, almost 20% of the United States population are Hispanic. However, when it comes to media consumption, in addition to understanding Hispanic ethnicity, it is also crucial to understand the language spoken at home. (632 words) - [Antenna Q2’25 State of Subscriptions Report: Adds and Ads](/insights/antenna-q225-state-of-subscriptions-report-adds-and-ads.html): Advertising has become an entrenched part of the streaming landscape in a remarkably short period of time. Just two years ago, half of the Premium SVOD services didn’t even offer an ad-supported plan, and only about 1 in 3 subscriptions were opting in to ad plans. But today, things look pretty different. So for the Q2’25 edition of Antenna’s State of Subscriptions Report, we’re offering an updated look at advertising in the streaming ecosystem. (642 words) - [Antenna’s 2024 Top Subscription Insights: Live Sports Driving Acquisition](/insights/antennas-2024-top-subscription-insights-live-sports-driving-acquisition.html): Live sports continued to deliver as an acquisition driver for streaming in 2024. Antenna observed five programming events that drove more than 1M sign-ups in their three-day window in 2024. (607 words) - [Ad-Supported Plans Are Finding An Audience](/insights/ad-supported-plans-are-finding-an-audience/index.html): Ad-supported plans are available for the majority of the Premium SVOD services Antenna measures, and data shows that U.S. consumers are growing increasingly comfortable with advertising in streaming environments. By the end of 2024, Antenna estimates 45% of Premium SVOD subscriptions were ad-supported, up +9pts YoY. (553 words) - [Peacock and The Impact of Paris 2024](/insights/peacock-and-the-impact-of-paris-2024/index.html): Beyond the riveting competition, inspiring stories, and meme-generating moments, the 2024 Summer Olympics delivered huge audiences for NBCU. Paris 2024 also marked the first time the entire Olympics Games were fully available in the U.S. via streaming on Peacock. (562 words) - [A Quick Look At Premium SVOD Quarterly Gross Additions](/insights/a-quick-look-at-premium-svod-quarterly-gross-additions.html): The market for Premium SVOD continues to be dynamic as consumers navigate the introduction of new service tiers and bundles, changes to pricing plans, and brand strategies. (449 words) - [A Case for Rethinking Churn](/insights/a-case-for-rethinking-churn/index.html): Churn – the percentage of customers who cancel in a given time period – has long been a gold standard metric for subscription-based businesses, and Antenna has reported it from our day one. (678 words) - [Ad-Supported Streaming Is Having A Moment](/insights/ad-supported-streaming-is-having-a-moment/index.html): With many of the streaming services’ parent companies set to hold their Upfront presentations this week, we thought it made sense to check in on the ad-supported streaming segment. (637 words) - [Antenna’s 2024 Top Subscription Insights: Serial Churn](/insights/antennas-2024-top-subscription-insights-serial-churn.html): Serial Churners continue to be a phenomenon in the streaming industry. As of the end of Q3’24, Antenna estimates there are some 29.5M Serial Churners, which Antenna defines as individuals with three or more cancels among Premium SVOD services within the last two years.This accounts for 23% of Subscribers in the category. That is up +149% from 11.8M at the start of 2022, and +30% YoY from 22.7M at the end of Q3’23. (549 words) - [A Look At Sign-Up Trends For Seasonal Sports Services](/insights/a-look-at-sign-up-trends-for-seasonal-sports-services.html): With players arriving at Spring Training this week, the start of Major League Baseball is right around the corner. (448 words) - [Antenna’s 2024 Top Subscription Insights](/insights/antennas-2024-top-subscription-insights/index.html): While the pace has moderated, millions of consumers each quarter are still “finding” Premium SVOD services for the first time. (523 words) - [A First Look At The Impact of Netflix’s Password Sharing Crackdown](/insights/a-first-look-at-the-impact-of-netflixs-password-sharing-crackdown.html): Since alerting subscribers in the United States that it would begin to curb password sharing on May 23, 2023, Netflix has had the four single largest days of U.S. user acquisition in the four and a half years that Antenna has been measuring the streaming service. (506 words) - [Antenna Q4’25 State of Subscriptions Report: Sports and Streaming](/insights/antenna-q425-state-of-subscriptions-report-sports-and-streaming.html): Live sports fill an increasingly important role in acquiring and retaining streaming subscribers, as the rights these events continue to shift from pay TV. Last week, we shared a preview of the latest ESPN and FOX One data from our Q4’25 State of Subscriptions Report on Sports and Streaming, and today, we’re excited to release the entire report. (631 words) - [Antenna’s 2024 Top Subscription Insights: Promotions](/insights/antennas-2024-top-subscription-insights-promotions/index.html): Promotional offers are an increasingly prevalent technique to enable consumers to sample streaming services at a lower cost. In particular, Black Friday has become a big moment for streaming acquisition. Antenna observed that six of the top 10 streaming video promotions in the past year were for Black Friday deals. (468 words) - [A Closer Look At The "Max" Rebrand](/insights/a-closer-look-at-the-max-rebrand/index.html): Media conglomerates are looking to optimize their streaming portfolios in the midst of a hyper competitive market, but their strategies vary widely. (607 words) - [An Important Milestone for Ad-Supported Streaming](/insights/an-important-milestone-for-ad-supported-streaming/index.html): While the market for subscription streaming video continues to evolve, November 2023 marked an important milestone: it was the first month we observed the majority of sign-ups for Premium SVOD services going to ad-supported plans. (521 words) - [A Closer Look At The Growth In Ad-Supported Streaming](/insights/a-closer-look-at-the-growth-in-ad-supported-streaming.html): As linear television audiences continue to decline, causing a choppy ad market, there are real questions about whether ad-supported streaming can make up the difference. (558 words) - [100M Ad Plans (Almost)?! Where Did They Come From?](/insights/100m-ad-plans-almost-where-did-they-come-from/index.html): Antenna estimates there were almost 100M ad-supported Premium SVOD subscriptions in the U.S. by the end of Q1’25, up from 53M just two years prior. That's a remarkable amount of growth in a relatively short period of time. So how did all of these ad-supported subscriptions come to be? (636 words) - [sitemap-xml.html](/sitemap-xml.html) (137 words) - [Are Consumers of Ad-Free and Ad-Supported Plans Demographically Different?](/insights/ad-tier-demographics/index.html): As Antenna has previously discussed, Ad-Supported Subscriptions are helping to drive growth in streaming video right now. (518 words) - [Antenna Q1’25 State of Subscriptions Report: Premium SVOD 2024 Year in Review](/insights/antenna-q125-state-of-subscriptions-report-premium-svod-2024-year-in-review.html): 2024 was an important year of maturation for streaming video overall and the Premium SVOD category. The category continues to grow double digits – Antenna estimates 10.4% YoY growth for Premium SVOD. While some of the headlines focused on reports of several top streamers becoming profitable for the first time, something important is happening: video streaming is settling into a more mature and sustainable growth model. (665 words) - [Know Which Shows Drive Subscribers](/beyond-ratings/index.html): Streaming services see a fraction of viewing, creatives less. Antenna is building measurement purpose-built for modern media. Coming Q4 2025. Get the first look. (136 words) - [Contact For Press Inquiries](/contact-for-press-inquiries/index.html) (128 words) - [Submit a Request](/contact-us/index.html): Contact us to hear more! (129 words) - [**Thank you for signing up.**](/thank-you/index.html): Streaming services see a fraction of viewing, creatives less. Antenna is building measurement purpose-built for modern media. Coming Q4 2025. Get the first look. (88 words) - [Antenna](/insight-category/packaging-distribution/index.html) (65 words) ## Resources - [Full Page Index](/index.html): Browse all cached pages with rich metadata - [About This Cache](/content/about.html): Methodology, technical details, and usage guidelines - [XML Sitemap](/content/sitemap.xml): Machine-readable sitemap for crawler discovery - [Robots.txt](/content/robots.txt): Crawler directives