# Our Product Suite

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## Our methodology

Benchmark against competitors

Antenna's data comes directly from the source: the Consumer. We capture Purchase and Subscription signals of millions of Americans, rather than relying on approximations, self-reported inputs, or client-reported data.

Our Unique Approach

Antenna collects transaction information, on a privacy-compliant basis, from a blend of data partners which provides for rich, historical analytics and in-depth cohorting such as across third-party distributors and a consumer's "basket" of purchases.

Purpose Built for the Digital Subscription Economy

Antenna defines and calculates key Subscription metrics like Sign-Ups, Subscribers, Churn Rate, and Market Share so that the data we provide is directly actionable by the industry.

### Subscriber Views

Measure how your programming affects audience behavior, turning insights into decisions that fuel growth and loyalty.

[See More](https://www.antenna.live/solutions/subscriber-views)

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### Subscriber Metrics

Gross Adds, Churn, Survival, Plan Mix, Distribution Mix... The metrics that matter for your business.

[See More](https://www.antenna.live/solutions/subscription-metrics)

### Subscriber Audience

From serial churners to super subscribers, study the behavior of custom segments, and reach them with personalized campaigns.

[See More](https://www.antenna.live/solutions/subscriber-audiences)

### Campaign Lift

Harness the power of the most comprehensive methodologies to analyze which segments of your marketing campaigns are having the most significant impact.

[See More](https://www.antenna.live/solutions/campaign-lift)

## Ready to Get Started?

Our team will work with you to draw rich insights in order to run your business.

[Talk To Antenna](https://www.antenna.live/contact-us)