Meet the Antenna Team
About Us
Meet the Antenna Team
Every industry needs a trusted measurement provider to answer questions beyond first-party data. Our team has the experience to help brands understand the Subscription Economy.
about us
Meet the Antenna Team
Every industry needs a trusted measurement provider to answer questions beyond first-party data. Our team has the experience to help brands understand the Subscription Economy.
Our Mission
To expand knowledge of subscriber behavior so brands can entertain, inspire, and empower the world.
Rise of the Subscription Economy
The Subscription Economy has grown dramatically in the past decade, and is anticipated to almost triple again - from $635B to $1.5T - by 2025 [UBS].
But this growth is not just important economically. It is also dramatically changing the way that brands engage with consumers. The Subscription Economy enables brands to untether themselves from the established distribution channels and they have historically been stuck in, and to transcend transactional business models. The opportunity: deep, direct relationships with their customers, based on a long-term allegiance. And for consumers, this translates to much more choice, a dramatically better product experience, and a deeper connection with the brands they love.
The fuel for this new world is data. Brands need to deeply understand consumer behavior to survive and thrive in the Subscription Economy. Enter Antenna.
We’re Backed By Top Investors
In 2020, we raised a seed funding round led by Raine Ventures. With their deep expertise across all aspects of Media + Technology, Raine understood Antenna's value proposition from the first conversation.
In 2022, we raised our Series A round led by Bertelsmann Digital Media Investments (BDMI), a subsidiary of the global media and education company Bertelsmann. UTA Ventures, Grit Capital, Hyper, Imagination Capital, SK Ventures, and Waverley Capital joined the investment, as well as Raine Ventures.
Ready to Get Started?
Our team will work with you to draw rich insights in order to run your business.