Antenna's data comes directly from the source: the Consumer. We capture Purchase and Subscription signals of millions of Americans, rather than relying on approximations, self-reported inputs, or client-reported data.

Antenna collects transaction information, on a privacy-compliant basis, from a blend of data partners which provides for rich, historical analytics and in-depth cohorting such as across third-party distributors and a consumer's "basket" of purchases.

Antenna defines and calculates key Subscription metrics like Sign-Ups, Subscribers, Churn Rate, and Market Share so that the data we provide is directly actionable by the industry.